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An excerpt from David R. Morse's new book, Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha

Respondent participation rates are falling across the insights industry, and legal and privacy functions are increasingly being blamed. But legal protections are not the enemy. The real challenge lies in designing legal frameworks that are proportionate, clear, and enforceable — without turning participation into an obstacle course. This article examines the key legal issues at play.

We’re looking for strategic leaders to join a team committed to growing and supporting the fast-evolving insights industry. We are currently hiring for two key roles: Vice President, Membership Lead initiatives that drive membership growth and engagement, partnering across teams to strengthen IA’s value to the insights community. Senior Director, Marketing Lead a full-funnel marketing strategy that builds awareness, drives growth, and turns insights into impactful campaigns—positioning IA as the go-to for “Know what’s next.”